In order to safeguard its users, Google has continually taken actions to encourage website owners to priorities security and follow best practices. One of such precautions is a website alert that says, "Site Not Secure." It indicates that the website does not have SSL enabled.
We look for the greatest WordPress security measures for our websites since, as website owners, we naturally want to offer the best experience to our visitors.
If you notice the WordPress site is not secure message on your website, this post will assist you in solving the major problem of how to secure WordPress site and safeguard your website for the data of your visitors.
The WordPress website's failure to secure the message you are seeing is proof that your website either doesn't have an SSL certificate or that it has one that was put incorrectly. Installing an SSL certificate can greatly improve your user experience and security level. So, if there is an issue with your SSL, Google will let you know that your site is "Not Secure."
The following is what your website visitors will mostly notice:
This is what you (and your guests) should ideally see:
Enabling SSL or HTTPS on your website offers you two significant benefits. To begin with, all traffic to your website is encrypted. This has important privacy and security advantages. Second, the WordPress website's not secure notice has been replaced with a more comforting green lock.
Why should your website use SSL technology?
The most important thing to remember is that the process's advantages will outweigh any minor pain you may experience as you enter this unknown territory.
Your connection to this site is not totally secure, according to the browser's warning
You will have:
1. Enhanced site security: By using HTTPS to serve a website, you may protect your WordPress site by encrypting the site's data using an SSL/TLS connection. In plain English, this implies that even if a hacker gets the information from your website, they won't be able to decode the secret information and determine what it actually says. This is absolutely crucial for eCommerce sites where customers may make financial transactions on your website. If the transaction isn't secured, a hacker might steal payment information directly from your website.
2. Chrome notifications are no longer displayed: More than 73% of browser users use Chrome. Therefore, a substantial part of your website's visitors will be impacted by a Chrome warning. By addressing a few small technical issues, the WordPress site's security concern will be permanently resolved. However, Mozilla and Firefox are among the prominent browsers that are impacted by this issue. You could start receiving notifications from Google Search Console as well. We suggest that you follow the directions given in this article to the letter if you want a sustainable solution.
3. Quickness of site loading: The new HTTP/2 protocol connects to a site significantly more quickly than HTTP connections. Actually, SSL connections are now required by HTTP/2. As a result, adding an SSL certificate might dramatically speed up website loading. We use the word "may" because not all web servers will instantly grant you access to HTTP/2 protocols. Before using GTMetrix to evaluate your performance, check with your web host to make sure HTTP/2 is enabled on your accounts.
3. SEO traffic: According to a Google Search Central report, HTTPS is a ranking factor in Google SERPs. When Google gives you advice on how to raise your SEO rankings and website traffic, you pay heed. Period. Not just Google Search Central, though. SEO bloggers conducted several independent analytical analyses, and they all came to the same result.
4. Brand Reputation 77% of internet consumers express anxiety about having their personal information stolen or misused, according to GlobalSign, a respected SSL certificate reseller. Simply said, the presence of the green padlock on your website increases the credibility of your business. It is now all but a must for eCommerce sites since nobody trusts an online store with a notice indicating the site is unsafe. Extended Validation SSL certificates are used by even sizable online marketplaces and financial institutions. Simple portfolio websites should, however, also have SSL for the purpose of company trust.
5. Referral traffic is more of a marketing tactic than a genuine security precaution, similar to SEO. However, HTTPS might make it easier for you to easily see referral traffic. Google Analytics restricts HTTPS to HTTP referral data, which the majority of marketers are unaware of. If your HTTP site receives referral traffic from an HTTPS site, the data is thus recorded under "Direct Traffic."
This is obviously incorrect and might influence you to choose some terrible marketing strategies. If you're wondering why your Google Analytics Direct Traffic has climbed yet your Referral Traffic has declined, this might be a major contributing cause.